REDEFINING FASHION

Hi, I’m Efua Mensah-Brown and I’m the founder of Thread Life and we’re based in New York City.

I graduated from the University of Chicago Booth School of Business after spending several years as a management consultant. My corporate job, which took me all over the country, didn’t stop me from looking cute! I loved fashion (and still do).

If you had asked me 5 years ago, if I cared about sustainability, I would have said of course I did! Yet, if you told me I looked cute in one outfit, I’d buy it in multiple colors. Never once did I consider the effect my choices had on the environment or the people making my clothes. All I saw was the style and the price and that was enough for me. 

Once I learned about the negative impact of my actions, I realized I needed to change- It starts with one. But I found that it that was difficult and it still is today. We are in a world with some of the most technologically advanced systems, yet, when it comes to shopping in a way that stewards people and the environment, we’re still behind.

We want to change that now. People are suffering, the oceans are being poisoned with dyes and microfibers. It doesn’t have to be this way. Sustainable shopping should be a fact of life. That’s what we’re here to do. To make sustainable shopping so easy, you don’t even have to think about it.

For updates on when we launch and other fun information, please sign up